Web & Digital Strategy | Tan Bee Ping

Who I Am

From enterprise-scale deployments to small business launches, I bridge the gap between content, UX design and digital marketing to ensure your digital presence is seamless, compliant and impactful.

📖 Google UX Design Professional Certificate (in progress) 🎓 Equinet Academy: Certified Digital Marketing Strategist 🎓 Adobe Certified Professional: AEM Business Practitioner

What I Do Best

Build for clarity. Optimise for impact.

Web Content Operations

Making sure your website content is accurate, consistent and published on time across every language and market.

UX & Digital Marketing

Closing the gap between what users expect and what your site delivers, with smarter and search engine optimised (SEO) content.

Platform Expertise

Bringing the same high standards to every project, whether you are on a large corporate platform or a small business site on Shopify or Wix.

Highlights

Quality delivered.

Regional ScaleSamsung.com Singapore: Managed high-volume website content operations, including global product launches and campaigns.
Visa.com: Launched and maintained 24 websites in 12 languages across 19 Asia Pacific markets.

Efficiency GainsBuilt custom scripts to streamline large-scale content migrations and improve on-page experience.
Implemented integrated translation workflows that cut localisation costs and eliminated heavy manual updates.

Track recordTurned around marketing pages and eDMs for the world's most anticipated product launches overnight, with no brief until the keynote dropped. First among local telcos to publish by morning.
Drove product pages to top 3 search results for unbranded keywords, without relying on brand name searches.
Full compliance across websites and cleared inherited audit backlogs fast.

Portfolio

The work, up close.

Enterprise Projects

Plenty to share, just not publicly. Get in touch and I will send the case studies your way.

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Side Quests

Hobbies, personal projects and coding experiments — my way of learning by doing.

Take a peek

Insights

Perspectives on the web.

4-min read

Do you still need a website if you are already active on social media?

If you run a business or are building your personal brand, you are probably already on social media. It is where people spend time, and where you get likes, comments and reach. So it is fair to ask: Do you still need a website?

5-min read

From strategy to design: a better way to build websites

A good-looking website is easy to build. One that actually works is not. When you focus only on design, you may end up with something that looks modern but does little to support your goals. Is your website just nice to look at, or is it doing real work for you?